Juventus and Smart Good Things Holding announce new collaboration

Juventus and Smart Good Things Holding have launched a new collaboration, introducing the J Pay by Smart Wallet app. This innovative payment method, developed by Smart Good Things Holding, is designed to protect and enhance users' purchasing power. The 100% free solution will be available starting July 15th, initially for French fans and subsequently for Italian users.

Adopting J Pay by Smart Wallet automatically creates a personal wallet for users. This wallet, set to be fully operational by year-end, will provide access to services and benefits aimed at sustainably boosting purchasing power for both the user and others. The app functions by growing the wallet balance with each everyday purchase transaction. Users can then choose how to utilize this balance: to purchase services or enjoy various benefits for themselves and loved ones.

Juventus CEO Maurizio Scanavino expressed pleasure with the partnership, stating it confirms the club's commitment to innovation and aligns with their desire to be at the forefront. Serge Bueno, Chairman and CEO of Smart Good Things Holding, emphasized that the partnership demonstrates protective economics can extend to sport, reaching millions globally, with J Pay symbolizing this vision.

Tony Parker, Deputy CEO of Smart Good Things Holding, added that the project transcends football, uniting a community around shared values and common solutions to improve everyday life.