The Hoddle of Coffee: Tottenham Hotspur News and Links for Wednesday, July 16

EFL Championship club Preston North End has announced a new front-of-shirt kit sponsorship deal with Spud Bros, a company specializing in jacket potatoes.

Spud Bros is a local Preston-based business that gained significant fame ("TikTok famous") primarily through the social media platform TikTok for their jacket potato offerings. Their popularity is evidenced by reports of long queues forming as early as 10:30 am and celebrity interactions, such as Joe Jonas being seen eating their cheesy beans jacket potato.

The company's menu features substantial jacket potato creations. Highlights include the SpudBros Classic, loaded with a signature three-cheese mix, baked beans, crispy onions, and "world famous tram sauce," and the Bolognese Spud, featuring garlic butter, a three-cheese mix, bolognese sauce, and Gran Moravia cheese. Customers also have the option to build their own potato.

The announcement is presented positively, celebrating the partnership as "the greatest kit sponsor in history" and highlighting the appeal of a well-known local business supporting its hometown football club.