07-15 10:01Views 5114
Gatorade's latest "Let Her Cook" commercial features WNBA stars Caitlin Clark, A'ja Wilson, Paige Bueckers, and Kahleah Copper, alongside legends Candace Parker, Lisa Leslie, and Elena Delle Donne, but intentionally avoids showing Clark and Wilson together in the same frame, highlighting underlying tensions between them.
The campaign, which celebrates the WNBA's history through themes of sweat and dedication, includes only Clark and Wilson as active participants in the ad, while other players appear via archival game footage, underscoring the deliberate separation of the two current stars.
This production choice coincides with the 2025 All-Star Game context, where Clark leads all fan voting with 1,293,526 votes and serves as team captain, while Wilson earned her seventh All-Star selection; the pair were on opposing teams in the 2024 game, adding to the rivalry narrative.
Paige Bueckers, the 2025 draft's top pick, is also featured in the commercial and made history as a rookie All-Star on Napheesa Collier's team, becoming the sixth UConn player selected first overall since Breanna Stewart in 2016.
Beyond the ad, Gatorade plans to release limited "Let Her Cook" bottles exclusively on its website on July 19, leveraging the WNBA's rising popularity and the star appeal of players like Clark and Wilson for marketing.
The dynamic between Clark and Wilson reflects broader issues of race and recognition in women's basketball, highlighted by Wilson's response to Clark's unprecedented eight-year, $28 million Nike deal, which includes signature shoes launching in 2026; Wilson commented that Black women like her often feel overlooked despite their achievements.
Wilson's own signature shoe, the Nike A'One, launched in May 2025, making her the first Black WNBA player since Sheryl Swoopes to receive one, despite her three MVP awards and two championships, while Clark's deal came early in her career amid record viewership for her games and the Indiana Fever.
All-Star voting patterns further illustrate the divide, with Clark topping fan votes but receiving fewer from peers, indicating a gap between public popularity and professional respect within the league.
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